No second thought to it that e-Commerce is blooming in India but there are still many bottlenecks that are hindering its growth. Some of the major issues are related to safety and security online, infrastructure requirements, credit card and debit card payment, physical delivery of goods etc. All the growth driving factors such as increasing internet user base, young clan being more internet savvy etc would not bring the desired results until and unless these things are taken care of. Online travel retail is boosting e-Commerce in India majorly because of main three reasons that is convenience, very low touch & feel and the good price concessions. Apart from this where touch and feel is required people do not have much interest in spending a big chunk on them. Another major requirement is to have required infrastructure for the proper physical transfer of goods. Then again not to forget is the online security issue and that is why many Indians opt for cash on delivery as the option for the payment. All these loopholes need to be taken care of.
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