e-Tailing in India

In India we have majority of avid shoppers who can shop till they drop. Indians have this never say die attitude for shopping irrespective of the economic condition. That implies that the mass is available but the only problem is with the shift in their paradigm that is to shift them from surfers to shoppers. The web is replacing the Brick and Mortar model of retailing at a quick pace in India. Especially the young clan who all are more technology savvy and thus look for all solutions to be provided to them online within their cozy boundaries. Internet familiarity is thus the biggest factor behind this shift of web retailing or e-Tailing. But the biggest challenge in terms of e-Tailing is turning surfers to shoppers (Online). There are two kinds of e-Tailing websites one being the One Stop Shop and the other being the specialized one. The kick off for the web retailing in India has been started with its major benefits being support to it.

e-Tailing coming up and boosting e-Commerce

As already discussed earlier Online travel Industry is the biggest trigger for e-Commerce in India. The next upcoming area or field that is promoting e-Commerce growth is e-Tailing or also known as web retailing. e-Tailing is another factor which is shaping up good in India and encouraging more and more people to come up and transact online. It is in simpler terms a shop which is online and mostly like a departmental store where one can shop for anything and everything. The size of e-Tailing Market for the year 2006-07 was computed to be Rs. 850 crores. e-Tailing contributes around 12% to the total E-Commerce Market size in the year 2006-07. These figures have been taken from IAMAI (Internet and Mobile Association of India) and IMRB International e-Commerce 2006/07 report.

We even see growth in the e-Tailing domain because of various factors like convenience, increase in the number of buyers and sellers, better deals and change in the thinking pattern or behavior of the consumers. If all these factors clubbed together, they can really provide good benefit to the e-Commerce growth in the country. But with all this, the loopholes of the same also need to be addressed to make the e-Commerce flourish.