In India we have majority of avid shoppers who can shop till they drop. Indians have this never say die attitude for shopping irrespective of the economic condition. That implies that the mass is available but the only problem is with the shift in their paradigm that is to shift them from surfers to shoppers. The web is replacing the Brick and Mortar model of retailing at a quick pace in India. Especially the young clan who all are more technology savvy and thus look for all solutions to be provided to them online within their cozy boundaries. Internet familiarity is thus the biggest factor behind this shift of web retailing or e-Tailing. But the biggest challenge in terms of e-Tailing is turning surfers to shoppers (Online). There are two kinds of e-Tailing websites one being the One Stop Shop and the other being the specialized one. The kick off for the web retailing in India has been started with its major benefits being support to it.
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