It’s not only about technology these days. The difference still remains the same that is relationship building. Indian e-Commerce needs Shift to Relationship Driven Methods. Today there are almost 50 banks that have the facility of banking online with major banks like ICICI, HDFC Bank, ABN Amro Bank, Bank of India etc to name a few. But again its not only about Net Banking but rather it is about Relationship Banking. Its emphasis should be on Human Capital, there should be CRM for banking services, tailor made services to its customers which can drive e-Commerce. Security is one the major issue again in terms of Net Banking. Relying only on the technology wouldn’t be a long term solution. To support this there is a quote – One machine can do the work of fifty ordinary men. No machine can do the work of one extraordinary man by Elbert Hubbard. And that is why need is to focus on the relationship driven methods.
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With little difference in levels of technology among major banks, relationship building has assumed significance. However, Relationship Banking is not a new thing in Banking, especially in India. Most successful in managers in Public Sector Banks have thrived on the close liason they had with their clients. A Trusted Bank Manager was almost a family member. However, the days of customer dependence on one organisation for all his needs have undergone a sea change. Most Customers would prefer to choose and pick the best available alternative. The days of a committed customer is no more. Customers are now well educated and aware of the alternatives in the market. A Relationship based on mutual trust and respect will ensure that both the customer and more particularly, the Banker is benefited.
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